MSN Test for competitive phrase

There is an MSN thread being discussed over at http://www.realestatewebmasters.com where they are choosing a really competitive phrase "online pharmacy" and seeing how easy it is to rank in the new MSN. The thread is located at http://www.realestatewebmasters.com/showthread.php?t=1428&page=3&pp=10 and the website that is targeting the keyword is http://www.online-pharmacy-pharmacy.com stop by and check it out, should be interesting, the New MSN does seem easy to game, this may well prove it.