wyrickj
06-22-2004, 02:37 PM
Keep your site Simple
Every day I see some type of multimedia element on a page ether it would be Flash, Animated GIF, etc. As you may already know that Search Engines have a hard time crawling dynamic media such as Flash because when they were designed to crawl pages they where designed to crawl simple websites not a Flash Media site. Google will crawl your site if your site does contain Flash elements but if you have all Flash website and NO body text your rankings in a search engine will be dead no matter if you have a PR 0 or a PR 10 site. In this case the On-Page SEO factors come into place.
Customer’s choice – Flash vs. Simple Websites, well take a guess on what they wanted:
• Only 20% of respondents would visit a site more often if it had rich media enhancements.
• 40% of respondents would visit a site more often if the pages would load faster.
• 59% of retail shoppers wanted more product information (and yes, this means more text on the page).
So if you were thinking of building an all Flash site well studies show that customers want more information vs. Sweet Looking Flash Media sites.
Disadvantages of building an all Flash Site:
• Takes a lot longer to build especially if you are looking for a scripted flash site using Flash’s ActionScript language.
• Takes more SEO effort and power
• Reduced Rankings major (Example 2advanced.com)
• Your ROI (Return on Investment) will decrease because your not ranking
Pure Flash with Backlinks and On-Page SEO = Oh My is this hard: As almost everyone should know that backlinks are a critical step you need to gain that high PR and gain a totally high ranking in the SERPS (Search Engine Results Pages.) The problem with pure flash is search engines do not read text in a Flash SWF file like they would in an HTML file.
As almost every SEO Expert out there including myself have knowledge about pure flash sites and Google ranking problems there are steps you can take to get your pure flash site on the Top 10 results. For a more reasonable situation I will list some types of setup you can do to include your dream flash website you want to release.
Recommended Way:
Build that simple site not only to gain a great ranking but to gain more customers that want more information instead of pure flash. Use this site for any major search engine as all search engines have problems in indexing pure flash sites.
Then build that dream pure flash site for the people that want top of the line multimedia websites. Or another way is to totally skip designing the dream pure flash site.
Some question to ask yourself before you go with a "All Flash Site"
Think of a Link Strategy. How are you going to distribute that PR (Page Rank) through out your site?
What about the important On-Page SEO stuff. Anchor Links, Keywords in your text / product descriptions / etc.
How is Google going to crawl you? What kind of links are you going to have?
Ask yourself the questions above to come up with a plan of what you need to do.
In my personal view I would take the Recommended Way because it’s easier on me and I will make more money quicker. There are so many other reasons why to go with my way vs. the very harsh way.
Every day I see some type of multimedia element on a page ether it would be Flash, Animated GIF, etc. As you may already know that Search Engines have a hard time crawling dynamic media such as Flash because when they were designed to crawl pages they where designed to crawl simple websites not a Flash Media site. Google will crawl your site if your site does contain Flash elements but if you have all Flash website and NO body text your rankings in a search engine will be dead no matter if you have a PR 0 or a PR 10 site. In this case the On-Page SEO factors come into place.
Customer’s choice – Flash vs. Simple Websites, well take a guess on what they wanted:
• Only 20% of respondents would visit a site more often if it had rich media enhancements.
• 40% of respondents would visit a site more often if the pages would load faster.
• 59% of retail shoppers wanted more product information (and yes, this means more text on the page).
So if you were thinking of building an all Flash site well studies show that customers want more information vs. Sweet Looking Flash Media sites.
Disadvantages of building an all Flash Site:
• Takes a lot longer to build especially if you are looking for a scripted flash site using Flash’s ActionScript language.
• Takes more SEO effort and power
• Reduced Rankings major (Example 2advanced.com)
• Your ROI (Return on Investment) will decrease because your not ranking
Pure Flash with Backlinks and On-Page SEO = Oh My is this hard: As almost everyone should know that backlinks are a critical step you need to gain that high PR and gain a totally high ranking in the SERPS (Search Engine Results Pages.) The problem with pure flash is search engines do not read text in a Flash SWF file like they would in an HTML file.
As almost every SEO Expert out there including myself have knowledge about pure flash sites and Google ranking problems there are steps you can take to get your pure flash site on the Top 10 results. For a more reasonable situation I will list some types of setup you can do to include your dream flash website you want to release.
Recommended Way:
Build that simple site not only to gain a great ranking but to gain more customers that want more information instead of pure flash. Use this site for any major search engine as all search engines have problems in indexing pure flash sites.
Then build that dream pure flash site for the people that want top of the line multimedia websites. Or another way is to totally skip designing the dream pure flash site.
Some question to ask yourself before you go with a "All Flash Site"
Think of a Link Strategy. How are you going to distribute that PR (Page Rank) through out your site?
What about the important On-Page SEO stuff. Anchor Links, Keywords in your text / product descriptions / etc.
How is Google going to crawl you? What kind of links are you going to have?
Ask yourself the questions above to come up with a plan of what you need to do.
In my personal view I would take the Recommended Way because it’s easier on me and I will make more money quicker. There are so many other reasons why to go with my way vs. the very harsh way.