sapin
05-24-2006, 11:30 PM
Has it been over a year since you got your website developed? If yes, it is time you surf the Internet for a few hours and discovered how badly your website needs a 'recycle'. In today's competitive and whirlwind e-business dynamism, your web presence can look and feel archaic to your customers in a matter of months.
Understanding the complexity of managing web presence effectively, the team at Vings Technology has devised the Website Recycle concept. This is a service that aims to keep you ahead of the e-business curve, ensuring that your website becomes/remains a sustainable profit center. The clear and present advantages of this Model can be understood as follows
Development of web pages that convey the most updated information on your website. How many sites have you seen which give outdated info? Make sure your customer or prospect does not get the impression of dealing with a slow-moving organization.
Interactivity add-ons that deliver real Returns on Investment, Moving beyond just an electronic brochure to an active 24 X 7 X 365 virtual marketing office, Plugging in applications like Newsletter Services, Discussion Boards, Bulletin Services, Online Customer Complaint Management, Shopping Carts, Member log-ins and other customized software.
Making your website dynamic! Our website administration application will allow you to make changes on your website in real-time with simple 'copy' and 'attach' mechanisms. No dependence on any external agency to manage your website on an hourly/daily/weekly basis.
Creative redesigning of pages, Our creative associates have more than 100 web projects experience that equips them to offer focused and world-class artwork for your organization. What's more - we follow a zero-error process of development involving the client for approvals at every micro-segment development of the site.
The Website Re-Cycle Process
The reason why the Model is called 'Re-Cycle' and not revamp is because we ensure optimum utilization of your existing web construct. This enables us to reduce your time and effort into the redesign process, thus letting you concentrate more on your core business. The process followed can be understood from the points listed below
· Quality Audit of your existing website based on International performance standards.
· Technical assessment of the website based on user-experience and involvement.
· Brainstorming sessions with the Management of your organization to arrive at a powerful blend of value-driven Internet architectures and cutting-edge technology underpinning.
· Development and approvals of design and software iterations.
· Test launch of the website prototype for bugs reporting both from the technical team at Vings Technology and the client organization.
· Final uploading of the website on the World Wide Web and implementation of follow-up strategies.
Can your customer find your website on the Internet?
Your company has been competitively wise and has developed and launched its web site. A very value-adding step for your business-we agree, in today's world of competition and the web powering the backend and front end of every business, Internet presence is of utmost importance. From acquiring new business to retaining old customers, Brand building and online orders powerful market penetration to information dissemination -the Internet is touching every aspect of business.
In five years time all companies will be Internet companies or they will not be companies at all'-Andy Grove, Intel Inc.
As we see it, you understand the implications the Net has on your business, both as a competitive threat and as a profitable opportunity. You deployed a web designer to build your web pages which suit the customer's eye aesthetically and which display all the information and Products/Services you offer. That makes your Internet presence complete right? Wrong.
What good world a world-class showroom is if it attracted no customers? Similarly, we understand that a web site is a good step, but world not be harnessed to its hilt the time it is promoted. How would your customer ever enquire about your services or place an order for your product through the Net if he never visits your site? Your site may be pretty, content rich and technologically sound but it will be of any use only if it gets an opportunity to interact with a customer. Most companies and professionals are now following a three step process towards a web based business model
Building the e- business architecture
Developing and launching a high quality web site
Promoting the web site for Business Development and Customer Service
Can your customer locate you in the maze???
In spite of being the most powerful reach out medium ever made, the Internet has an inherent weakness of being too connected to be able to bring the customer to your web site if you follow the general pattern of
business on the web. Even the most high-powered web site would fail to succeed if it does not attract the targeted audience. It's like a plush office with no walk in customers!!
In short, looking at the cost-benefit analysis of web business it would be clear that Promoting your web site is equally important as Developing your web site.
This is where our NeTraffic Model comes in. we bring customers to your web site, NeTraffic Converting web sites to Profit Centers
Ever thought how your nearest competitor is doing brand building and rapid customer acquisition through his web site, while your web presence merely adds a URL to your brochures and cards? You spent a reasonable amount to be able to compete on the Net but have not seen too many results coming through. The whole world is doing profitable business on the Internet, so why is your site dormant?
We at Vings Technology have answers to these queries. With a history and clientele of over One Hundred and fifty projects across Northern India, Vings Technology understands the need to draw the targeted traffic to its clients' web sites. Also being
a professional web development company, our team has complete insight into every aspect of e-business and how it can be made vibrant and profitable. We assist clients from not only conceptualizing their sites and designing them, but also go all the way in promoting the site so as to draw maximum mileage. Years of industry experience, research and study helped us devise the NeTraffic Model- the key to strategic e-business and profitability.
The NeTraffic Model is a blend of Online and Offline promotional methodologies, which have been structured together in the most value-adding manner. It must be emphasized that the Model is altered and customized for each individual client, depending on the clients business. However, the basic formulation and strategy of the Model remains the same
NeTraffic draws its advantages by harnessing both the 'Pull' and 'Push' Strategies of Web marketing and promotions. This ensures a two-way promotional campaign for your site - attracting customers from across the web and reaching out to customers in a directed manner. Both the strategies have been described as follows
Pull Strategy of Web based Business Development -
This in simple terms would mean getting as many customers as possible to your web site everyday. Now how does that happen? How does your customer locate your site and visit it? The answer lies in a juxtaposition of methods and tactics to ensure high visibility and penetration of your site.
Search Engines -
Search engines are certainly one of the best inventions mankind made. Looking for something? Go type in a key word on Rediff.com and you will get hundreds and thousands of responses for your query. It has been proven worldwide that a majority of business referrals and generation on the Internet comes via the channel of search engines. No matter what business you are in, there would be thousands of prospective customers looking for your product/service on these search engines. But they have not reached you so far because you are not present on a search engine! Now imagine being present on the first page of any search engine. Whenever a customer types in or searches for a key word that has your business interest (e.g. if he types Indian Travel and Tour, when you are a travel company) - you reflect among the top ten answers to his query! Which means that you are on top of an interactive web based directory? You are now reaching out to customers whom you have never reached so far and who have got no reference about you. It is like converting the web space into a virtual marketing office for you.
How Vings Technology converts your site into a revenue earner through Internet Search
Search Engine Analysis - Here the Search Engine Specialist team at Vings assesses the compatibility of your existing site with search engines. This requires extensive study of each individual search engine and web crawlers' behavior. With this research complete, a strategy for search engine registration and optimization is designed.
Keywords, Meta tags and Gateway Pages - These are the various tools and techniques that are finalized for your site. This would entail coordination between Vings Technology and the client to arrive at the final set of registration patterns.
Website Optimization - This is the essence of the entire search engine promotion strategy. Your website would be revamped and redesigned keeping 250 optimization rules as per international standards in mind. This parameters compliance is done by specialized web designing manpower. Moreover, the designing is done with an attempt to cause minimum change to your website's look and feel. All pages are displayed on a test launch for client approval before they are finally uploaded on the servers.
Search Engine Registration - The next step towards the implementation of the plan involves registration with over 1500 international search engines. This stage demands automated as well as regular manual registration of the site. The registration is done with numerous world -class search engines like Google, AltaVista, Yahoo, Rediff, Indiatimes, AskJeeves, Looksmart, Khoj etc. to give your site maximum reach and coverage
Registration Follow-ups - Following up the registration process deeply effects the success rate of the project. This not only involves regular maintenance of the registrations but also monitoring the progress of the site on a daily basis. This process goes on not only till the site gets registered among the top pages but also afterwards.
We take pride in emphasizing that Vings Technology is one of the very few companies in the country to possess the ability to offer such a focused web promotion plan.
As an e-business, you need top search engine rankings when people search using keywords. Our Professional SEO specialists helps you to get improved positioning by website promotion & website optimization, helping your prospects cut through the clutter to locate your website in a timely manner. The result is targeted traffic to your site, generating leads and sales.
Our Website promotion services will help you to increase your Sales and Return On Investment by Getting Multiple TOP Rankings in the Major Search Engines & Directories for your website Legally & Ethically.
Swapan Kumar
SEO :D
Understanding the complexity of managing web presence effectively, the team at Vings Technology has devised the Website Recycle concept. This is a service that aims to keep you ahead of the e-business curve, ensuring that your website becomes/remains a sustainable profit center. The clear and present advantages of this Model can be understood as follows
Development of web pages that convey the most updated information on your website. How many sites have you seen which give outdated info? Make sure your customer or prospect does not get the impression of dealing with a slow-moving organization.
Interactivity add-ons that deliver real Returns on Investment, Moving beyond just an electronic brochure to an active 24 X 7 X 365 virtual marketing office, Plugging in applications like Newsletter Services, Discussion Boards, Bulletin Services, Online Customer Complaint Management, Shopping Carts, Member log-ins and other customized software.
Making your website dynamic! Our website administration application will allow you to make changes on your website in real-time with simple 'copy' and 'attach' mechanisms. No dependence on any external agency to manage your website on an hourly/daily/weekly basis.
Creative redesigning of pages, Our creative associates have more than 100 web projects experience that equips them to offer focused and world-class artwork for your organization. What's more - we follow a zero-error process of development involving the client for approvals at every micro-segment development of the site.
The Website Re-Cycle Process
The reason why the Model is called 'Re-Cycle' and not revamp is because we ensure optimum utilization of your existing web construct. This enables us to reduce your time and effort into the redesign process, thus letting you concentrate more on your core business. The process followed can be understood from the points listed below
· Quality Audit of your existing website based on International performance standards.
· Technical assessment of the website based on user-experience and involvement.
· Brainstorming sessions with the Management of your organization to arrive at a powerful blend of value-driven Internet architectures and cutting-edge technology underpinning.
· Development and approvals of design and software iterations.
· Test launch of the website prototype for bugs reporting both from the technical team at Vings Technology and the client organization.
· Final uploading of the website on the World Wide Web and implementation of follow-up strategies.
Can your customer find your website on the Internet?
Your company has been competitively wise and has developed and launched its web site. A very value-adding step for your business-we agree, in today's world of competition and the web powering the backend and front end of every business, Internet presence is of utmost importance. From acquiring new business to retaining old customers, Brand building and online orders powerful market penetration to information dissemination -the Internet is touching every aspect of business.
In five years time all companies will be Internet companies or they will not be companies at all'-Andy Grove, Intel Inc.
As we see it, you understand the implications the Net has on your business, both as a competitive threat and as a profitable opportunity. You deployed a web designer to build your web pages which suit the customer's eye aesthetically and which display all the information and Products/Services you offer. That makes your Internet presence complete right? Wrong.
What good world a world-class showroom is if it attracted no customers? Similarly, we understand that a web site is a good step, but world not be harnessed to its hilt the time it is promoted. How would your customer ever enquire about your services or place an order for your product through the Net if he never visits your site? Your site may be pretty, content rich and technologically sound but it will be of any use only if it gets an opportunity to interact with a customer. Most companies and professionals are now following a three step process towards a web based business model
Building the e- business architecture
Developing and launching a high quality web site
Promoting the web site for Business Development and Customer Service
Can your customer locate you in the maze???
In spite of being the most powerful reach out medium ever made, the Internet has an inherent weakness of being too connected to be able to bring the customer to your web site if you follow the general pattern of
business on the web. Even the most high-powered web site would fail to succeed if it does not attract the targeted audience. It's like a plush office with no walk in customers!!
In short, looking at the cost-benefit analysis of web business it would be clear that Promoting your web site is equally important as Developing your web site.
This is where our NeTraffic Model comes in. we bring customers to your web site, NeTraffic Converting web sites to Profit Centers
Ever thought how your nearest competitor is doing brand building and rapid customer acquisition through his web site, while your web presence merely adds a URL to your brochures and cards? You spent a reasonable amount to be able to compete on the Net but have not seen too many results coming through. The whole world is doing profitable business on the Internet, so why is your site dormant?
We at Vings Technology have answers to these queries. With a history and clientele of over One Hundred and fifty projects across Northern India, Vings Technology understands the need to draw the targeted traffic to its clients' web sites. Also being
a professional web development company, our team has complete insight into every aspect of e-business and how it can be made vibrant and profitable. We assist clients from not only conceptualizing their sites and designing them, but also go all the way in promoting the site so as to draw maximum mileage. Years of industry experience, research and study helped us devise the NeTraffic Model- the key to strategic e-business and profitability.
The NeTraffic Model is a blend of Online and Offline promotional methodologies, which have been structured together in the most value-adding manner. It must be emphasized that the Model is altered and customized for each individual client, depending on the clients business. However, the basic formulation and strategy of the Model remains the same
NeTraffic draws its advantages by harnessing both the 'Pull' and 'Push' Strategies of Web marketing and promotions. This ensures a two-way promotional campaign for your site - attracting customers from across the web and reaching out to customers in a directed manner. Both the strategies have been described as follows
Pull Strategy of Web based Business Development -
This in simple terms would mean getting as many customers as possible to your web site everyday. Now how does that happen? How does your customer locate your site and visit it? The answer lies in a juxtaposition of methods and tactics to ensure high visibility and penetration of your site.
Search Engines -
Search engines are certainly one of the best inventions mankind made. Looking for something? Go type in a key word on Rediff.com and you will get hundreds and thousands of responses for your query. It has been proven worldwide that a majority of business referrals and generation on the Internet comes via the channel of search engines. No matter what business you are in, there would be thousands of prospective customers looking for your product/service on these search engines. But they have not reached you so far because you are not present on a search engine! Now imagine being present on the first page of any search engine. Whenever a customer types in or searches for a key word that has your business interest (e.g. if he types Indian Travel and Tour, when you are a travel company) - you reflect among the top ten answers to his query! Which means that you are on top of an interactive web based directory? You are now reaching out to customers whom you have never reached so far and who have got no reference about you. It is like converting the web space into a virtual marketing office for you.
How Vings Technology converts your site into a revenue earner through Internet Search
Search Engine Analysis - Here the Search Engine Specialist team at Vings assesses the compatibility of your existing site with search engines. This requires extensive study of each individual search engine and web crawlers' behavior. With this research complete, a strategy for search engine registration and optimization is designed.
Keywords, Meta tags and Gateway Pages - These are the various tools and techniques that are finalized for your site. This would entail coordination between Vings Technology and the client to arrive at the final set of registration patterns.
Website Optimization - This is the essence of the entire search engine promotion strategy. Your website would be revamped and redesigned keeping 250 optimization rules as per international standards in mind. This parameters compliance is done by specialized web designing manpower. Moreover, the designing is done with an attempt to cause minimum change to your website's look and feel. All pages are displayed on a test launch for client approval before they are finally uploaded on the servers.
Search Engine Registration - The next step towards the implementation of the plan involves registration with over 1500 international search engines. This stage demands automated as well as regular manual registration of the site. The registration is done with numerous world -class search engines like Google, AltaVista, Yahoo, Rediff, Indiatimes, AskJeeves, Looksmart, Khoj etc. to give your site maximum reach and coverage
Registration Follow-ups - Following up the registration process deeply effects the success rate of the project. This not only involves regular maintenance of the registrations but also monitoring the progress of the site on a daily basis. This process goes on not only till the site gets registered among the top pages but also afterwards.
We take pride in emphasizing that Vings Technology is one of the very few companies in the country to possess the ability to offer such a focused web promotion plan.
As an e-business, you need top search engine rankings when people search using keywords. Our Professional SEO specialists helps you to get improved positioning by website promotion & website optimization, helping your prospects cut through the clutter to locate your website in a timely manner. The result is targeted traffic to your site, generating leads and sales.
Our Website promotion services will help you to increase your Sales and Return On Investment by Getting Multiple TOP Rankings in the Major Search Engines & Directories for your website Legally & Ethically.
Swapan Kumar
SEO :D