View Full Version : What do you think of using doorway pages?
08-10-2006, 10:10 PM
I have made some pages which target specific keyword phrases. Some of them have done well at the search engines while others havn't. I have achieved high rankings at MSN in this way. Does anyone use these successfully?
08-10-2006, 10:36 PM
Doorway pages are black hat technique. So according to me, do not use doorway pages for high SERP. Because of this search engines may penalize you.
08-11-2006, 12:40 AM
[QUOTE=sking]I have made some pages which target specific keyword phrases. Some of them have done well at the search engines while others havn't. I have achieved high rankings at MSN in this way. Does anyone use these successfully?[/QUOTE]
well, building a website naturally, its common to build pages which are specifically about one subject/ product/ theme whatever.. thats definately successful - what isnt good is making useless pages that rank, that redirect to human friendly ones.
i have lots of pages that are intended to get visitors to browse further into the site, based on location + keywords, and they do work very well (and are useful to visitors, well, heheh prolly not that useful).
A doorway page that's part of your own site is not really a doorway page, but rather an "alternative entry page".
Just MHO :)
08-11-2006, 09:55 AM
One problem with this is that these pages tend to be very generic. It's easy for people to copy them, make minor changes, and submit the revised page from their own site in hopes of mimicking any success. Also, the pages may be so similar to each other that they are considered duplicates and automatically excluded by the search engine from its listings.
Another problem is that users don't arrive at the goal page. Say they did a search for "golf clubs," and the doorway page appears. They click through, but that page probably lacks detail about the clubs you sell. To get them to that content, webmasters usually propel visitors forward with a prominent "Click Here" link or with a fast meta refresh command.....
Some search engines no longer accept pages using fast meta refresh, to curb abuses of doorway pages. To get around that, some webmasters submit a page, then swap it on the server with the "real" page once a position has been achieved.
This is "code-swapping," which is also sometimes done to keep others from learning exactly how the page ranked well. It's also called "bait-and-switch." The downside is that a search engine may revisit at any time, and if it indexes the "real" page, the position may drop.
08-11-2006, 01:39 PM
Hi, You can optimize internal pages of your website and avoid the doorway pages trap by having a SE friendly internal linking structure.
Doorway pages penalty if proved by Google and set for a long time on a website can in some cases be very severe. ;)
08-11-2006, 07:46 PM
Ya I agree those are black hat techniques stay away from these you can get penalize if Google catches you.
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