Easy Keyword - Hard Keyword

[irish_ladie]

Hi All... questions in relation to keywords in Google. Example I sell a range of Celtic Astrology pendants (very nice by the way!).... the keyword astrology has roughly 12000 searches a day...Celtic astrology has 35 visitors a day.

The question is I suppose - do I have a hope in hell in getting astrology? Should I forget about it and just go for Celtic Astrology.

I find it difficult when people say thats an easy KW to get and thats a hard KW to get. I understand that the more searches the harder it is to get the KW - but then again being ambitious - someone has to rank well for it - so why not me!!

Also I am setting up a new store selling Celtic and Irish wedding rings. I already rank well for these keywords in my current site - thanks to Morgan and Bob's great work for me - so I want to try target the keyword Wedding rings - which has 4000 searches a day. Should I set up a new site trying to target these or try target on my current site...

Night Night.... my Javascript Ap is pulling me away from my computer telling me its time!

[jocelyn]

[QUOTE=irish_ladie]Hi All... questions in relation to keywords in Google. Example I sell a range of Celtic Astrology pendants (very nice by the way!).... the keyword astrology has roughly 12000 searches a day...Celtic astrology has 35 visitors a day.[/QUOTE]
Obviously trying to aim at astrology is a must. But it's not targetted at all since it's very vague. The best is to aim at many related phrases that includes the astrology keyword in it. Get the more targetted phrases and still try the hard astrology.

[QUOTE=irish_ladie]I find it difficult when people say thats an easy KW to get and thats a hard KW to get. I understand that the more searches the harder it is to get the KW - but then again being ambitious - someone has to rank well for it - so why not me!![/QUOTE]Go for it but don't waste all your efforts on it. Some hard words (Poker for me) are kindda waste of time since they are dominated by groups of sites I can't fight with (YET).

[QUOTE=irish_ladie]Also I am setting up a new store selling Celtic and Irish wedding rings. I already rank well for these keywords in my current site - thanks to Morgan and Bob's great work for me - so I want to try target the keyword Wedding rings - which has 4000 searches a day. Should I set up a new site trying to target these or try target on my current site...[/QUOTE]
New site means new links to build... Why not use the current one... specially if it already does fine on these therms.

[irish_ladie]

Hi Jocelyn - thanks for the advise - I will follow it.

Anyone else have any comments about building a new site to target keywords or should I stick to the one I have?

Thansk!

[seo guy]

Stick with the one you have, perhaps you can create the sudomain wedding-rings.yourdomain.com for your wedding rings section

[irish_ladie]

Thanks another question. If I change my pages as I have them now to be more like - KW KW named pages - the existing pages that I have PR4's for of course I will lose them. What should one do in this case. Stick with the current names that have PR4, in other words is it worth changing the names if I already have a good PR

[jocelyn]

[QUOTE=irish_ladie]Thanks another question. If I change my pages as I have them now to be more like - KW KW named pages - the existing pages that I have PR4's for of course I will lose them. What should one do in this case. Stick with the current names that have PR4, in other words is it worth changing the names if I already have a good PR[/QUOTE]
You may use a 301 redirect to fix this. Send the visitor and bots to the new page.
You just have to get your links partners to change it to the new page also.
You can do this from your Cpanel if you have a apache server. Manage redirect.

[italian-faga]

hallo boys & girls, what do you think about this tool ?

http://www.kwmap.net

it is reciprocal if you want to be added into your kw related pages with url.
but i really can't understand how it works so i don't know if it is good or not....
help :)

[seo guy]

They spammed everyone when that tool came out, got up to a PR 6 right away and now it looks like they are PR 0. I personally think they designed the reference function just to attract links as it is really quite neet, however they dont explain the function barely at all and I think the website is crap. Just trying to increase PR and backlinks so they can make $$$ of selling links and or advertising space.

I personally would never link to that site and would discourage others from doing so

[seo guy]

As for Jocelyn's comment, she Is running a windows server and really no need for a 301. The reason is she is only changing internal pages that noone ooutside links too, the truth is yes for 1 update you will lose that PR 4, but if you change all links to the new page then it will be Pr 4 next update anyways and the other will be dropped soon enough.

Hope that helps

PS for pages that do have a lot of inbound links or get a lot of type in Jocelyn's suggestion is perfect the 301 redirect means "permanently moved page" and is sanctioned by google as the appropriate redirect to use in their guidlines to webmasters.

For more on 301 redirect see here http://www.tamingthebeast.net/articles3/spiders-301-redirect.htm

[italian-faga]

[QUOTE=seo guy]They spammed everyone when that tool came out, got up to a PR 6 right away and now it looks like they are PR 0. I personally think they designed the reference function just to attract links as it is really quite neet, however they dont explain the function barely at all and I think the website is crap. Just trying to increase PR and backlinks so they can make $$$ of selling links and or advertising space.

I personally would never link to that site and would discourage others from doing so[/QUOTE]

Thank you very much.
i've received a mail from those people but, as i posted here, i have not understand the meaning, so after a couple of query mail to them without answer i've posted here...
Thank you again.

[hspp]

[QUOTE=irish_ladie]Hi All... questions in relation to keywords in Google. Example I sell a range of Celtic Astrology pendants (very nice by the way!).... the keyword astrology has roughly 12000 searches a day...Celtic astrology has 35 visitors a day.

The question is I suppose - do I have a hope in hell in getting astrology? Should I forget about it and just go for Celtic Astrology.[/QUOTE]

In my opinion, you should ask yourself how many people looking for "astrology" alone will be interested in your products?
I would go with a more focused phrase , is better to have a few less visitors but some sell intead of 1000 visitors and no sell.
I would go instead with some synonims (dunno if the word is correct, sorryfor my english ) of the items you sell, try to catch people interested in your products, whatever is the way the look for them.
About the domain, as stated by morgan, I would go with your own, don't waste time in a new domain if u really don't need it (personal experience).


Hspp

[morgan]

Its really a #'1 game 1/10 people might buy for "celtic astrology pendants" verses 1/10,000 might buy from "astrology" now of the 2 "astrology" is way harder to get so lets say there are 100 searches for celtic astrology pendants there must be 100,000 just to = the sales from astrology except to rank for astrology it also took 100 times the effort and your putting all your eggs in one "astrology" basket. I would rather go for 100 terms all with 100 searches that way even if I get 90% Im making tons of sales and the ranks were WAY easier to get.

[SEO studio]

I would also look for the phrases that are easier to optimize for and more focused, but I would also run a PPC campaign on Addwords, or Overture to find the keywords that convert to the most sales/sign up/downloads first. Both Addwords and Overture has descent conversion tracking reports not to mention other log analysis tools you could use to dig deeper.
I think even a month long PPC campaign with good conversion tracking can give you the answers about your best keywords to target on the natural listings.

[morgan]

Good point Joel (IF you have the budget)

Another great thing PPC can be used for is when redesigning you can test alternate frames with the same budget and kw's to see what version will convert the best before you choose a final version.

Ahh tangent, perhaps I should make a PPC category here huh? :-)

[irish_ladie]

Hi Guys - thanks so much for all your input! Even though this keyword is not a major one for me I will take all your advice for all my other Keywords! Thanks the support is great!

HAPPY ST PATRICKS DAY TO EVERYONE WHO IS LUCKY ENOUGH TO GET A GOOD PINT OF GUINNESS - IF YOU DO HAVE ONE IN MY HONOUR

[morgan]

And to you my dear :-)