Build it and they will come, NOT ;-(

[ukplayersguide]

HI there,

Well i've just realised that life isn't mlike a Kevin Costner movie. I started my website only a few weeks ago, and had no web design knowledge at all! I hadn't even heard of SEO. I just thought, build your website, and people will find it :eek: . I think i've done ok with the design as, i had never even heard of the dreamweaver package before. It's very basic probably, but i think i've made a good start. I now need to learn about SEO very quickly. I think i can do it as i believe i've done a good job of the web design when you think its my first attempt, and i've 6 weeks self taught experience. If i can learn about SEO, then i've got a chance, and i'm really determined. The problem is i'm getting inot probably the most competitive market. Online Casinos!!!

However, i do believe i have (or will when its finished) some unique content. I have been a player at online casinos for a while now, and still make £1000's a month in profit. I've learned how to play inside out. The problem with online casinos is that (for reasons too long to get into here), they have to keep making their t+c's increasingly more complex. I sometimes need a while to work out how to play sometimes, and i've turned over millions of pounds in action. A newbie player hasn't got a chance these days IMO. Hence, there's my niche. UK Payers Guide, is a portal dedicated to helping newbie players understand the terms they are entering into. We publish each casinos terms and explain the key points in laymans terms, as well as the usual stuff all casino sites have.

So how do i use this unique content to my advantage?

I no little about SEO. I dont really understand too much about how keywords relate to the body text of my site, and how this is linked in google. I keep hearing about all these different tags, but i dont really understandwhat they are and what they do. I'll tell you all what i have done.

I've re-written my hompepage to include repetition of my keywords between 1 and 8 times.

I've saved every page as a name that people may search for on google.

I've exchanged links with a PR 4 site (actually its a good fit, and although its not a high PR, his content is similarly themed to mine, yet different).

The question is what do i do now?
What things should i do now, and in what order?

Please remember to speak simply please.......

Thanks in advance

Harvey

[Julian]

Hi Harvey,

So many questions to answer :D

I'll try to answer one of them, that is one of the most important ones:

[QUOTE=ukplayersguide]I've exchanged links with a PR 4 site (actually its a good fit, and although its not a high PR, his content is similarly themed to mine, yet different).[/QUOTE]

If you are going for casino related keywords, then you will need to get more than 1 PR4 link. You must get at least a few thousands with the proper keywords in the anchor text in order to rank well.

So, I would keep working in the content and start getting links, links and a few more links.

[ukplayersguide]

Thanks Julian.

I'll definately try to get as many links as i can. I know some of the people behind some of the top sites (PR 5-6) reasonably well. I'm sure that they will trade links with me once i get off the PR0 mark. I've only asked for 1 link exchange so far, as my site is unfinished. The webmaster who i've swapped links with, is a friend from a casino forum. I've asked him not to put up the link until next week.

Looking at the competition on the 3 keywords, uk online casinos, i think i should be able to get in there quickly if i can understand how to optimise my site. I can beat all of the competition on depth of content, quality of content, and uniqueness of content, except for perhaps the number 1 site (in my opinion[when the site is finished]).

The top 5 in google have the following;
1)PR6 1300 back links
2)PR5 83 BL
3)PR6 327 BL
4)PR6 28 BL
5)PR3 111BL

What i need to do is work on the tags i think. All of my titles are just text. I don't even know how to make them headers (and i need to change some of the headers to some of my other key words). The problem is i'm only just learning about web design in dreamweaver. I need to learn how to use these tags!

Looking at what google sees in the number number 1 site compared to mine says a lot.

Casinos Online - UK casinos reviews for UK casino players 18470 bytes
UK Casinos Online - UK Casino Guide UK casinos guide, online casinos for UK players. UK Casino guide, CasinoChoice. Our aim is to provide you with recommended UK casinos , the best online casinos
http://www.casinochoice.co.uk


Example 2: Summary based on headers only

Casinos Online - UK casinos reviews for UK casino players 18470 bytes
UK casinos guide, online casinos for UK players.
http://www.casinochoice.co.uk


Example 3: Text excerpt of page

Casinos Online - UK casinos reviews for UK casino players UK Casinos Online - UK Casino Guide UK casinos guide, online casinos for UK players. UK Casino guide, CasinoChoice. Our aim is to provide you with recommended UK casinos , the best online casinos offering good incentives, and the optimum strategies to use when playing them. There are a few online casinos operating in UK pounds, the best of which are listed on CasinoChoice. All of our approved UK casinos are safe and trusted. If you have problems with any online casinos you can contact us

This is what my site gets;
Example 1: Summary based on all text on page

UK Players Guide-The best guide for UK Casinos Wed, 12 May 2004 08:52:38 GMT, 14288 bytes
// Scrollers width here (in pixels) var scrollerwidth="270px" // Scrollers height here var scrollerheight="50px" // Scrollers speed here (larger is faster 1-10) var scrollerspeed=1 // Scrollers content
http://www.ukplayersguide.co.uk


Example 2: Summary based on headers only

UK Players Guide-The best guide for UK Casinos Wed, 12 May 2004 08:52:38 GMT, 14288 bytes

http://www.ukplayersguide.co.uk


Example 3: Text excerpt of page

UK Players Guide-The best guide for UK Casinos // Scrollers width here (in pixels) var scrollerwidth="270px" // Scrollers height here var scrollerheight="50px" // Scrollers speed here (larger is faster 1-10) var scrollerspeed=1 // Scrollers content goes here! Keep all of the message on the same line! var scrollercontent=' Welcome to UK Players Guide The Safest way to play Casinos on the Net ' var pauseit=1 // Change nothing below! scrollerspeed=(document.all)? scrollerspeed : Math.max(1, scrollerspeed-1) //slow speed down by 1 for NS var copyspeed=scrollerspeed var iedom=document.all||document.getElementById var actualheight='' var cross_scroller, ns_scroller var pausespeed=(pauseit==0)? copyspeed: 0 function populate(){ if (iedom){ cross_scroller=document.getElementById? document.getElementById("iescroller") : document.all.iescroller cross_scroller.style.top=parseInt(scrollerheight)+8+"px" cross_scroller.innerHTML=scrollercontent actualheight=cross_scroller.offsetHeight } else if (document.layers){ ns_scroller=document.ns_scroller.document.ns_scroller2 ns_scroller.top=parseInt(scrollerheight)+8 ns_scroller.document.write(scrollercontent) ns_scroller.document.close() actualheight=ns_scroller.document.height } lefttime=setInterval("scrollscroller()",20) } window.onload=populate function scrollscroller(){ if (iedom){ if (parseInt(cross_scroller.style.top)>(actualheight*(-1)+8)) cross_scroller.style.top=parseInt(cross_scroller.style.top)-copyspeed+"px" else cross_scroller.style.top=parseInt(scrollerheight)+8+"px" } else if (document.layers){ if (ns_scroller.top>(actualheight*(-1)+8)) ns_scroller.top-=copyspeed else ns_scroller.top=parseInt(scrollerheight)+8 } } if (iedom||document.layers){ with (document){ if (iedom){ write(' ') write(' ') write(' ') } else if (document.layers){ write(' ') write(' ') write(' ') } } } --> Gaming Club - More Winners, More Often Welcome to UK Players Guide , the definitive guide on the net for UK players wishing to play at UK casinos or casinos accepting £ sterling. The casinos featured in our guide are all reputable casinos which we can recommend having played them personally. All of our reviews are for well established casinos that have excellent reputations

I think this shows, i have a major problem and need to make some changes. I obviously need to make some major changes to the template i've made to design my site in.........

Does anyone have any good suggestions for a complete newbie like me based on the above? All advice will be gratefully appreciated. :D

Thanks

Harvey

[seokid]

Just a quick tip, go to the seoguy tips section, there is a section on "back to basics" give that a read through and follow the information, it might bring you up to speed a bit more with just a quick read.

Then try to tackle one thing at a time, get your site finished first, meaning onpage seo and then like Julian said, get some quality, relevant backlinks with your keywords in the anchor text, let us know if you need help with what anchor text is. Start with tons of directories. I'll post again with a post from here with a ton of free directories to start with.

......Thanks to Dilligaf for this!
http://www.seo-guy.com/forum/showthread.php?t=426&page=2&pp=10&highlight=directory

[Julian]

I agree with SEOKid. You should first finish your site, make all the regular onpage SEO such as Title, meta tags, headers, internal linking structure, etc. and then start the link hunting. :shoot: (yes, I only said hunting so I could use that fun emoticon :p )

Also, don't trust too much what Google shows you as backlinks as, for example, the #1 site for your keyword has 90000 links showing in Y!

Let us know if you have any more doubts and also when you finish your site! ;)

[ukplayersguide]

Thanks everybody.

I'll crack on with the hard work. I'll be back........ ;)

Harv

[zagro]

hi ukplayersguide,
I think keyword research is essential in your case, as you said you will provide content that is unique: therefore you should figure out the keywords that people use when they want to learn to play online, not when they want to play online. It is a small difference but I think it could make a big difference in your results.
Good luck

[ukplayersguide]

Thanks for that tip. That's a great idea. :D

I've been using the word tracker trial. Are those results realistic? Surely there are more searches on the below terms!

23 searches for uk online casinos
0 searches for uk casino reviews
0 for casino terms and conditions

Should i buy the full years subscription?

I know i have a mountain to climb. I'll get there.....

Harvey

[Julian]

I'm seeing at Overture (didn't check wordtracker) 900 searches for UK Online Casinos so I guess you would get 3000 monthly uniques for that search term if you get your site all the way to the top.

[zagro]

I was thinking about narrowing your target a bit more... I haven't seen your site, but "uk casino online'' might be a difficult and less targeted term for your site than others that I just saw on google keyword suggestion (https://adwords.google.com/select/main?cmd=KeywordSandbox) such as:

how to gamble online
casino tips
online casino guide
online gambling guide
on line gambling reviews
...

Your site will (surely) have several pages to optimize, so you can target many phrases

As for wordtracker I'm not a big fan myself... you might want to read this thread (http://www.seo-guy.com/forum/showthread.php?t=352) about keyword research tools

[ukplayersguide]

Thanks everybody. This is a great forum. Everyone is really helpful here, and i've been given some great advice to begin with.

Now it's time for me to put some hard graft in. I'll report back next week.

Thanks again

Harvey

[skel00]

Just found this post on similar sites... Wouldn't worry too much about wordtracker and overture, if you think you'll get 3000 uniques a month from uk online casino terms you're wasting your time... Seriously I've been in this business for 3 years and can tell you that the only trafficked terms are online casino and casino (+plurals), forget about the uk part, its not worth the Google paper its written on!

Cheers