IT's usually a mistake to look at a top ranking site in a competitive market and conclude that it got there by on-site factors alone or because it used 4 <h1> tags (for example).

I do see sites ranking in Google with what look like grey hat "tricks" such as CSS hidden text behind images etc. but when I look at their backlinks I often conclude they're ranking in spite of these tricks and not because of them.

I can't find any real content on twospot, are you sure you have the right domain? What term does it rank for?

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10.3 million entries for Hotels in Turkey but I'm still chipping away.