What do you think about one-way link and two-way link or called : reciprocal links? I think the one-way is better than two-ways but It hard to do. The huge company has strength on this method to increase number of link because if the brandname is a well-known, most related website links to them. How can we do for small business website? Do you have any suggestion to do on one-way without spend a lot of money to buy text ads? Please share the idea. Thank you in advance.