What do you think about Anchor Text? It is very important factor to boost the ranking. If the keyword which I would like to get top in Google is so high competitive and they used keyword in anchor text. Some website use only single keyword like "discount hotels" in anchor text . What do you think what should you do? If you focus on the keyword " discount hotels " This keyword , I think many people use them for anchor text.

Please advise me for improve ranking from anchor text. Thanks in Advance.