Hi,

it's still a controversial one actually!

There are two schools of thought, (a) go for the same anchor text every time and really focus your campaign - or (b) mix it up with variations on a theme to make your links appear more "natural" and avoid any possible penalty for SE "spamming".

I'm going for B, but looking at the backlinks and anchor text of many page 1 websites, A still seems to be effective at the moment.

Cheers,
Paz.

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10.3 million entries for Hotels in Turkey but I'm still chipping away.