I have seen some of the title of websites includes numbers like &#2960, &#9830, &#9830, &#9830 etc.

<title>ஐ Website Development NewAgeSMB is a complete Website Development service provider company offering website development </title>

Anybody knows why and what is the purpose of using this numbers in to the title tag.

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Some people think that the use of fancy characters in the title tag will attract the eye when the site shows in the SERPs. The problem is that these symbols do not render correctly in all engines.

Belle

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Cheesecake

Since search engines do not read the special characters and read text instead, using text is the best way to optimize. I would recommend to use only text in title.

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