I put together a pretty basic website for a B&B in April which some of you were kind enough to comment on in the website review forum in May.
Since then I have expanded the site and cleaned up the html and implemented the SEO suggestions. However, the site itself (see http://www.bestcotswold.com
) seems to have entered the twilight zone of downward lurch in Google rankings for its key search terms. I went through agonies about this, but reading around the subject here, now understand that this is not too abnormal for newish websites between 4 and 17 weeks into their lives.
However - I have been using (some) of this 'phoney war' period to try and optimise the site further, but I keep coming up across one really confusing issue: the treatment of ampersands, ie '&' symbols.
On the basis of playing around with AdWords and Overture I came to the concusion that "Cotswolds B&B" was the most significant keyword phrase and, while there are others, I set off trying to optimise for this phrase.
BUT the problem is that I am none too sure how Google treats text ampersands AND a number of the tools that I have trid to use to check page optimisation seem to react differently to "B&B". Some translate instances of this text into "b b", others ignore the whole phrase. Some competing B&B sites use "B&B" which some tools pick up as "B&B", others as "b b" again.
I'm at a dead end. I have also tried to find some guidance on this - but keep coming across notes on how to deal with "&"s in dynamic URLs, which is not my problem.
So - I realise that this is very specific and rather arcane, but does anyone know of any place I could find some guidance on how to include "B&B" in page texts so that it has the best chance of being picked up by Google and indeed by any of the optimisation tools, including those accessible here?
It'd be a real help. Thanks!