Hi everyone,
I just discovered this forum today and I'm already a big fan! Lots of good discussions going on. I thought I would add to them.
About 5 weeks ago, I hired a very well-known SEO company to do the optimization of my site. Total bill for 6 months = $6,000. They told me that they would have the optimization started in no more than 10 days, but it took them until today ... when I threatened to cancel my account and dispute my charges ... for them to finally get on the ball.
However, they did do keyword competitive and ranking analysis reports (I thought this was good - it will be used to compare "before" and "after" results), and also developed a pretty cool plan for targeting 10 keywords over 7 different pages of my site. I used actual site calculations to determine that if they are successful in generating even 100 downloads from my site, the service will pay for itself each month. This is entirely possible given the keywords they are targeting.
Today, I received the first set of optimizations for the website. These were straight HTML mods - apparently, the copywriters haven't started their job yet. The list I received was only 1 of the 7 pages, and here's basically what they recommended:
* Re-wrote the <title> tag to incorporate the newly targeted keywords
* Re-wrote the website description
* Added "title" attributes to just about every href on the first page. These were alternated between the three keywords chosen for that page.
* removed superfluous attributes, by making such changes as:
<html xmlns="http://www.w3.org/1999/xhtml">
to...
<html>
* Added the meta "robots" tag.
* Added the meta "GOOGLEBOT" tag.
* Added a secondary description to the page the incorporates the selected keywords. This was written similar to the following:
<!-- This site contains information about X, Y, and Z -->
* relocated the javascript on the page to an include file.
* Added "summary" attributes to my <table> tags, again incorporating the keywords.
Any thoughts on this? I'm obviously very disappointed about the speed at which this company is moving, but overall these look like pretty good suggestions.
-OT1138
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