
12-04-2007, 08:16 PM
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SEO
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Join Date: Mar 2006
Location: India, Delhi
Posts: 334
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cost-per-click (CPC)
Definition
The cost or cost-equivalent paid per click-through.
Information
The terms pay-per-click (PPC) and cost-per-click (CPC) are sometimes used interchangeably, sometimes as distinct terms. When used as distinct terms, PPC indicates payment based on click-throughs, while CPC indicates measurement of cost on a per-click basis for contracts not based on click-throughs.
For example, consider a campaign where payment is based on impressions, not clicks. Impressions are sold for $10 CPM with a click-through rate (CTR) of 2%.
1000 impressions x 2% CTR = 20 click-throughs
$10 CPM / 20 click-throughs = $.50 per click
http://www.marketingterms.com/dicti...cost_per_click/
As per Google:
Cost-per-click (CPC)
The CPC is the amount an advertiser pays each time a user clicks on his/her ad. Google AdWords has a CPC pricing system.
https://www.google.com/adsense/supp...py?answer=32725
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