OK - It's a couple of months since I kicked off really trying to rev up my site, here are the facts
age: 3 years
backlinks : 66 per G /and alltheweb
Size: 1910 pages (1800 are forums) with backlink at "business plan" to home page
target KW: business plan, business plans, business planning
Position : 5/6 in G.uk
I have found that using "business plan" in the anchor did not shift me at all.
When I was adding "teneric business plans" I was zooming up the chart
I have been 5/6 for a while now but am continually adding back links
What next to get me to #1
I have more pages, more backlinks than all above me - ????