I'm going direct to topic: What works better, "keyword" or keyword in anchor text?

For example, lets assume I have 2 links for my page

- BMW M3 Las Vegas Wings
- BMW M3 "Las Vegas Wings"

Wich of this two links will give me better results for SERPs? The first or the second one with the "" on it?

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;-)
I don't think this would make a great differnce. So far as I have read, this only is lowering down your keyword value in the anchor because every sign, like ?,!, " is counted. So if you get topic based backlinks without the "," you should be fine.
Gretings
David

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I would say stay away form "" if it worked then guaranteed SEO's would be using it, take a look around you wont see "kw" in any of the backlinks for competitive markets

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Avoid as much as possible any special character within the anchor texts of the links pointing to your site. All you can gain from them is loss.

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Most believe it does not make a difference. I do not think it will do harm, but it does not serve to be an advantage.
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Also, another doubt... I'm trying to go up in Google SERPs for the keyword "tuning" and I have the oportunity to add an link in a PR5 and PR4 website with the anchor text I want. I only need to include my site name. So, what would work better?

a) Sprint Total Tuning
b) Sprint Total - Tuning
c) Tuning - Sprint Total
d) Tuning Sprint Total

Sorry for the newbie questions, but I'm really trying to go up and I only got results clibing from page 14 to page 13... (and, for my deception both #1 and #2 results are in Portuguese, beeing number #1 my "rival" and he doesn't know anything about SEO...)

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Do you like modified cars? Car stereo? Then check out my website about carros tuning.
While we're talking about cars, the 2000 Toyota Celica is the car I want to buy.
I'm couting in my websites to help me get money to a modified Celica.

Can you use just "tuning" ? and have the company name before the anchor text?

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Good point wlh.
eduardomaio ... use something like: Tuning Sprint Total.

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wlh, seo_sensey
Good point. I would need to still use Sprint Total or eduardomaio (member name). In that way it would work just fine

__________________
Do you like modified cars? Car stereo? Then check out my website about carros tuning.
While we're talking about cars, the 2000 Toyota Celica is the car I want to buy.
I'm couting in my websites to help me get money to a modified Celica.

Sprint Tuning may be the most relavent. Tuning alone may be too generic.