I just got a promotion project for a site that is done in coldfusion, and this site has been online for over 2 years, the company has been using ppc since the site was set up. I first noticed that the site only has the index page on any search engine. So I automatically thought of having the programming team remove the ? and changing it to a / since they have almost the entire page coded dynamically (I mean even the pages that are static are being called by dynamic code, which there is no reason for)
So anyway I posted my notes asking if their programming team could look into this since I don't know cold fusion, and don't know how hard it would be to change. The responce I got was flooring! He also cc. my client in on this email, I have not yet thought of an ethical way to respond. I'll quote the points -
Unethical; the main search engines are beginning to penalize websites who use "fool the search engine" tactics.
2) Waste of SEO effort; the big SE's are getting better at dynamic page
handling and cataloging. (This one I know is bogus, because the site has been online for 2 years and they havent gotten even a second look by the spiders, the entire linking structure is dynamically coded)
3) Impractical; since the "/" character is also used as a sub folder marker,
this would cause confusion. Also, this kind of setting modification would
affect all websites we have that use the Cold Fusion server.
I am looking to see if the reason stated by this programmer are correct or if he simply did not want to be bothered with it?
Thanks in advance. Any information would be very helpful!