I just wrote an essay almost for this reply and it deleted it when i clicked reply.
oh well, here goes again.
To optimise the site id make your keywords relevant to your page content.
im getting a 43% relevancy which is pretty poor.
you dont mention one of your best keywords in your title... POTN
I go to pretty much all the car shows as well, and everyone knows your company as POTN.
keywords have been repeated on the same lines in some of the meta tags.
try to use keywords from your page in your meta tags... or visa versa... just as long as the words are present in both the meta and the content.
with the pages themselves try and keep the scripts in an external .js file rather than a hefty script at the top, then repeated at the bottom.
can you not put the table styles into the .css file to neaten the code up a bit more?
maybe look at other ways to tidy and shorten the code on each page.
i prefere to have as much code on 1 line as possible.
rumours went around that all the white space in the code is bad so i crunched my files up and now my code on my pages is only about 20 lines long.
wether this is true or not i dont know but its cleaned my code up a lot.
dreamweaver then has a nasty habit of messing it all up again.
seo aside and onto function.
when you click to buy, there is no continue shopping button.
once you click another product and add that, and again, and again, the list to the left becomes huge.
once you add say 30 products to the cart the site becomes unbearable.
All in all i think its a good job so far, youve hacked os pretty well (better than i have at the moment)
and youve even turned the pages into html.
id definatly work on the link relevancy, and the js files though to help your site.
Hope the above is useful for you.
p.s you have PM