Glossary of Terms
SEO, Internet Marketing and Commonly Used Forum Expressions.
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
-
-
ADN -- (Advanced Digital Network) - Usually refers to a 56Kbps leased-line.
Adobe Photoshop -- A leading paint program from Adobe Systems, Inc. For many years, Photoshop has been the model against which other paint programs are compared. Initially, it ran only on Macintosh systems, which was a strong selling point for Macs, especially among graphic artists. Today, Photoshop runs on both Macs and Windows PCs.
- ADSL -- (Asymmetric Digital Subscriber Line) A DSL line where the upload speed is different from the download speed. Usually the download speed is much greater.
AERT -- Techniques for Accessibility and Evaluation and Repair Tools.
AJ -- Ask Jeeves (a search engine).
Algorithm -- A set of rules that a search engine uses to rank the listings contained within its index, in response to a particular query. No search engine reveals exactly how its own algorithm works, to protect itself from competitors and those who wish to spam the search engine.
ALT tags -- The HTML tags describing an image that appears when the mouse is rolled over the image on a Web page. Helpful for people who view pages in text-only mode. Some search engines look for keywords in ALT tags.
Anonymous FTP -- (File Transfer Protocol) A very common method of moving files between two Internet sites. FTP is a way to login to another Internet site for the purposes of retrieving and/or sending files. There are many Internet sites that have established publicly accessible repositories of material that can be obtained using FTP, by logging in using the account name "anonymous", thus these sites are called "anonymous ftp servers". FTP was invented and in wide use long before the advent of the World Wide Web and originally was always used from a text-only interface
- AOL - America Online (a search engine).
API -- Application Programming Interface.
The interface between the application software and the application platform, across which all services are provided. The API is primarily in support of application portability, but system and application interoperability is also supported by a communication API.
Applet -- A small Java program that can be embedded in an HTML page. Applets differ from full-fledged Java applications in that they are not allowed to access certain resources on the local computer, such as files and serial devices (modems, printers, etc.), and are prohibited from communicating with most other computers across a network. The common rule is that an applet can only make an Internet connection to the computer from which the applet was sent.
Application Server -- Server software that manages one or more other pieces of software in a way that makes the managed software available over a network, usually to a Web server. By having a piece of software manage other software packages it is possible to use resources like memory and database access more efficiently than if each of the managed packages responded directly to requests.
Archie -- A tool (software) for finding files stored on anonymous FTP sites. You need to know the exact file name or a substring of it. By 1999 Archie had been almost completely replaced by web-based search engines. Back when FTP was the main way people moved files over the Internet archie was quite popular.
ARPANet -- (Advanced Research Projects Agency Network) -- The precursor to the Internet. Developed in the late 60's and early 70's by the US Department of Defense as an experiment in wide-area-networking to connect together computers that were each running different system so that people at one location could use computing resources from another location.
ASCII -- (American Standard Code for Information Interchange) -- This is the de facto world-wide standard for the code numbers used by computers to represent all the upper and lower-case Latin letters, numbers, punctuation, etc. There are 128 standard ASCII codes each of which can be represented by a 7 digit binary number: 0000000 through 1111111.
- ASP -- Active Server Pages. (This might be a little confusing because ASP also stands for 'Application Service Provider'). ASP is a Microsoft technology that runs inside Windows 2000 or Windows XP.
ASP.Net -- ASP.Net or "dot net" is Microsoft's next generation of the ASP language. It provides a complete environment for content management and sharing over the Internet.
ASPX -- Microsoft active server page framework.
ATF -- Above the fold.
Atom -- An evolving protocol for syndication and sharing of content. Atom is being developed as a succesor to and improvement over RSS and is more complex than RSS while offering support for additional features such digital signatures, geographic location of author, possibly security/encryption, licensing, etc. Like RSS, Atom is an XML-based specification.
- ATW -- AlltheWeb (a search engine).
AUD -- Australia Dollars (3 Letter Currency Code).
AV -- AltaVista (a search engine).
-
We encourage you to use this resource as much as possible and if you ever come across a term that you don't know and you can't find it in our glossary simply stop by our SEO Forum and visit the Glossary of Terms thread. Let us know what term needs to be added or defined, we will do the research and post it by the end of the day!
To find the definition of any word just click on the first letter in the word.
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
|
