Glossary of Terms
SEO, Internet Marketing and Commonly Used Forum Expressions.
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- LA -- Latin (2 Letter Language Code)
LAN -- Local Area Network
Landing Page -- The specific web page that a visitor ultimately reaches after clicking a search engine listing. Marketers attempt to improve conversion rates by testing various landing page creative, which encompasses the entire user experience including navigation, layout and copy.Legacy Applications --
An application in which a company or organization has already invested considerable time and money. Typically, legacy applications are database management systems (DBMSs) running on mainframes or minicomputers. An important feature of new software products is the ability to work with a company's legacy applications, or at least be able to import data from them.
Link Building --
A search engine optimization technique where one increases the number and quality of incoming links from external sources with the intention of increasing a Web page's link popularity, thus helping increase a Web page's position in the search engines.
Link Farm -- A link farm is a group of separate, highly interlinked websites for the purposes of inflating link popularity (or PR). Engaging in a link farm is a violation of the Terms Of Service of most search engines and could be grounds for banning.
Link Popularity -- A raw count of how "popular" a page is based on the number of backlinks it has. It does not factor in link context or link quality, which are also important elements in how search engines make use of links to impact rankings.
Link Text -- The text that is contained within a link. For example, search engine is a link that contains the link text "search engine."
Linux --
Linux is a new operating system developed by a Finnish programmer named Linus Torvald. Linux is free and the source code is all 'open'. That is, any one can work on the Linux operating system and then post new code to improve it. This concept is known as 'Open Source'. IBM has adopted Linux as a standard. It is a new system and there are tradeoffs to using it. It is hard to install and it is still being tested. But it very useful, and it is free.
Listings -- The information that appears on a search engine's results page in response to a search.
- Log File -- A file maintained on a server showing where all files accessed are stored. Log file analysis reveals the visitors to your site, where they came from, and which queries were used to access your site. WebTrends is an example of log file analysis software.LS -- LookSmart (a PPC directory)
LVHA -- a:link, a:visited, a:hover, a:active (CSS Link Order)
We encourage you to use this resource as much as possible and if you ever come across a term that you don't know and you can't find it in our glossary simply stop by our SEO Forum and visit the Glossary of Terms thread. Let us know what term needs to be added or defined, we will do the research and post it by the end of the day!
To find the definition of any word just click on the first letter in the word.
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