On page vs Off page characteristics

 

Where does SEO begin?

The first thing that one must realize about search engine optimization is that to be implemented correctly it must be broken down into 2 distinct factors "on-page" and "off-page" criteria.

Always remember that search engines do not consider "websites" they consider the "pages" of those websites. There should never be a debate as to which is more important between "on page" and "off page" characteristics as the truth is both are equally as important. However once one defines the two there is a logical order in which they should be considered.

On page/Off page characteristics defined

Simply stated, On Page Characteristics are anything you can effect within the construction of a single page. This includes everything that is placed in the headers, body, and on-page links (both internal and external). Special attention should be given to: Title, meta description, H1, H2...H6, <b>, <i>. Keyword proximity, keyword density and relevance...more on this later.

Off Page Characteristics refer to all links (both from pages contained within your own website and from pages of other websites) that point to your specific page(s). The term "pagerank" is specifically designated to evaluate and weight "off page" criteria. Special attention should be given to: anchor text, Reference_tags, "title" attribute and "target_"... more on this later.

<<< "Pagerank explained" homepage

SEO On and Off Page Criteria - The first lesson in SEO optimization is to plan a two fold strategy

SEO for your target market - SE Optimization helps identify your target market

SEO and Keyword research - A good SEO knows to start with Keyword Research

SEO for Search engine Friendliness - SEO "Search Engine Optimization" is appealing to the algorithms

SEO - optimize your visible text - Keyword density : proximity and placement still very important for SEO

SEO - Optimize yourheader - Titles and descriptions are a staple part of any SEO consultant services

SEO - touch up your optimization - Touch up your SEO by optimizing your images and onpage anchors

SEO Inbound links and pagerank - Pagerank is Google's foundation every SEO should take advantage of inbound links and pagerank

SEO - Avoid frames on Java and flash - When you SEO a website, consider things like javascript and flash - no frames

Summary of SEO optimization to go

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