Finishing your onpage optimization

Header and body done, what's next?

So now you have the perfect initial keyword density for the combination of your header and your page text, you have keyword loaded headings, bolded keywords, italicized keywords, and a large proximity near the very beginning of your source code. What's next?

Anchors and Links

The final 2 factors that must be addressed to complete your "On page" optimization are your alt tags, anchors, and links. The combination of appropriate usage of these final 2 items in conjunction with the framework optimization you have already done will make you unbeatable once Page Rank is thrown into the mix.


Using anchors

Anchors are used to reference specific locations on a page from other locations on that same page. These "on page links" are yet another place to get your main keywords in and boost that "on page" density.

To place an anchor first decide what is the best use, an easy way to do this is the old "back to the top" at the end of a page. Except as we are smart little optimizers and we know use our keywords instead of phrases like "back to the top". Here is an example:

At the top of my page I place my anchor using this code:

<a name="seo"></a>

At the bottom of my page I place this href:

<a href="#seo">SEO </a>

This produces this link: SEO and now I have created a same page link containing my keyword and thus increased my density as well as received added weight by virtue of it being an anchor.

Using your links for "on page" optimization

There are two ways you can utilize your links for search engine optimization.

  1. You can use your links for your "on page" optimization;
  2. You can use your links for "off page" optimization.

When using your links for onpage optimization consider the following:

1. Your ">anchor</a> text effects your density
2. Href="these words all count towards what is called reference_tags density"

Knowing these 2 facts allows you to incorporate your keywords into your links from inception and when you have a page that you think is written to perfection and you don't want keyword loading clogging up the flow, using your links is a great way to make up added density and keyword weight.

href="" vs href="page.html" Which do I use?

The only time you use the full is if the domain itself has keywords that the page the link is pointing to or the page the link is on, is targeting those keywords, otherwise you should go with page.html as this drastically reduces filesize especially for pages with a lot of internal links. * note one other exception is for the index always link to your index using so that your internal PR boost matches your externap PR boost, your link partners linked to you with and so should you.


<<< SEO your header

SEO On and Off Page Criteria - The first lesson in SEO optimization is to plan a two fold strategy

SEO for your target market - SE Optimization helps identify your target market

SEO and Keyword research - A good SEO knows to start with Keyword Research

SEO for Search engine Friendliness - SEO "Search Engine Optimization" is appealing to the algorithms

SEO - optimize your visible text - Keyword density : proximity and placement still very important for SEO

SEO - Optimize yourheader - Titles and descriptions are a staple part of any SEO consultant services

SEO - touch up your optimization - Touch up your SEO by optimizing your images and onpage anchors

SEO Inbound links and pagerank - Pagerank is Google's foundation every SEO should take advantage of inbound links and pagerank

SEO - Avoid frames on Java and flash - When you SEO a website, consider things like javascript and flash - no frames

Summary of SEO optimization to go

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